To conclude BlackBerry was once the Apple of today but due to its arrogance and stubbornness to change has led to the downfall of the phone. To summarise BlackBerrys failure to adapt, lack of consumer insight and poor design led to the demise of BlackBerry.

When did BlackBerry start failing?

2016 In the year 2016, BlackBerry lost its domination in the mobile market and there were only 23 million users left as compared to 85 million users in 2013. Considering this loss, the company decided to terminate about 4500 positions as there were not enough finance for the employees.

Will BlackBerry phones be discontinued?

In a tweet this morning, TCL announced that it “will no longer be selling” BlackBerry-branded phones as of August 31st, 2020, because it will no longer have the rights to design and manufacture them. BlackBerry decided in 2016 to stop making its own phones, after years of failures, and to license its brand out instead.