Why did Tinder become so popular?

The founding team organized social events (i.e. Greek parties) on specific college campuses where access was granted only to those who had downloaded the app. Within days, Tinder had grown to thousands of users thanks in part to largely positive word of mouth marketing.

What made Tinder so successful?

If you write off Tinder as having an easy branding experience because theyre a dating app, think again: dating is one of the most crowded markets, as well as one of the oldest. Tinders success has been due to their incredible branding, flexibility and responsiveness to their audience.

How did Tinder gets its first users?

Originally Answered: how did tinder get its first 10,000 users? They went to colleges and sponsored parties at the coolest frats and sororities. Anyone who wanted to get in the party had to download the app. From there it went viral.

What was Tinder originally made for?

You may have heard it referred to as a “hook up” app. And it was, back when it first hit the market in 2012. Tinder users were mainly singles looking to find more casual relationships. And while thats definitely still the case, you can also find plenty of people looking for serious relationships.