The first two things people look at in their inbox are the subject line and the senders name. For example, Jonas from MailerLite works well because the reader will recognize the company and the name adds a personal touch. When an email is sent from a familiar sender, opening rates increase by as much as 28%.The first two things people look at in their inbox are the subject line and the senders name. For example, Jonas from MailerLite

What is the subject line on an email?

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The purpose of the subject line is to get the person reading to say three simple words: Tell me more.

How important is the subject line in an email?

The best subject lines communicate the promise of value. In other words, your subject line has to convince the recipient that the email contains information or messaging that will improve their lives and/or their businesses.

What is the first line of an email called?

The salutation is the opening line of your email where you address the recipient directly, usually by name.