As you write your marketing emails, dont leave the subject lines to chance. The best subject lines are short, descriptive, and give the reader a reason to explore your message further.

What is the subject of an email?

The subject line of an email is the single line of text people see when they receive your email. This one line of text can often determine whether an email is opened or sent straight to trash, so make sure its optimized toward your audience.

What is the subject line in an email?

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The purpose of the subject line is to get the person reading to say three simple words: Tell me more.