The purpose of both promo codes and coupons is for advertisers to entice you to purchase their product by offering a deal that allows you to get that product at some sort of reduced price. In this way, discount codes and coupons are the same.
A promo code is simply a collection of random numbers and letters by a computer that allows customers to redeem special discounts in-store. A discount, on the other hand, is simply a deduction on the original price of a commodity. This can either be online or even at your local stores.
Promo codes are a mixture of letters and numbers that make up a specific code. This code can be entered into an ecommerce website to gain discount on a product or service like free shipping. Its a marketing strategy that gives customers another reason to make a purchase.
Is 20% off a good deal?
20% off has a nice ring to it. Customers can work out how much they are saving in real terms. Its a good discount without being incredibly generous. To a certain extent, the same is true of the slightly less popular 33% category.
Promotion is one of the marketing mix elements among a system of five in a promotional plan (often known as the five Ps). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.