The average session duration for desktop users is 150 seconds. For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.

How many words should a landing page be?

500 words The minimum requirement for a landing page is 500 words as that is enough length to provide adequate information to make your case about the credibility and benefits of your product while influencing the reader. As a guide, you should consider a few things about the power of including more content on a landing page.

Should landing pages be long or short?

The longer page resulted in a 52% increase in sales. Image via Conversion Rate Experts. Shorter landing pages work best when the lead already knows what theyre looking for and your page presents the exact solution without fluff or filler.

Can a landing page be too long?

The bigger the ask, the longer the page If you are asking someone for their email address in exchange for a free ebook, your landing page probably doesnt need to be too long. For that reason its easy for me to have a high conversion rate through a short landing page.

How do you make a long landing page?

To create your landing page, follow these steps.Click the Create icon.Click Landing Page.Type a name for your landing page. This name is for your reference, and isnt visible to landing page visitors.Use the drop-down menu to select an audience.Click Begin.

How many pages should a landing page be?

Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.

Why are landing pages so long?

Longer landing pages are better for generating more trust and credibility to motivate a web visitor to convert since they have more room for information about your company and more opportunity to convince a visitor to perform an action.

Do landing pages increase conversion?

A good landing page converts your visitors into leads all while delighting them. Today, Im going to teach you my best landing page best practices so you can attract more prospects and convert more customers.

What is the main purpose of landing page How long should be the landing page?

A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

Do landing pages still work?

Landing pages with images, videos and graphics can not only help attract people, but they will help you make a lasting impression. Landing pages promote customer focus. Its easier to capture conversions from a well-designed landing page than it is from a homepage or blog post because they have one singular goal.

How do you increase the conversion rate on a landing page?

A 9-step guide to increase your landing page conversion rateUnderstand your campaign goals. Write simple and straightforward headlines. Craft a compelling flow of text. Use the right images. Employ CTAs that make users take action. Highlight the value proposition. Loading time matters. Optimize your form fields.More items •Feb 20, 2017

What is a good conversion rate for landing pages?

The average landing page conversion rate across all industries is 2.35%.

What is the benefit of a landing page?

Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.