According to Matchs new Singles in America survey, which polled 5,000 people on a variety of dating habits, one in six singles say they feel addicted to the process of looking for a date. Men are apparently bigger addicts than women: A whopping 20 percent of single dudes say theyre hooked on dating.

Is love a form of addiction?

Romantic love is an addiction, said study author Helen E. Fisher, a biological anthropologist at Rutgers University who studies love. Its a very powerfully wonderful addiction when things are going well and a perfectly horrible addiction when things are going poorly, she said.

Why is swiping so addictive?

Since users dont know which swipe will bring the “reward” of a match, Tinder uses a variable ratio reward schedule, which means that potential matches will be randomly dispersed. Tinder feeds this addiction with brutal efficacy. Thats why its so addictive.