The studies suggest the more words you use in your subject line, the fewer opens youll get. That means your best best is to use a short number of characters as well as a short number of words. Use 3-5 words in your subject line to boost your email open rates.

Do Emojis in subject lines increase open rates?

Experian found that, compared to text only subject lines, using emojis in email subject lines increased their open rates by 56%.

How do you increase open rates?

10 Easy Ways to Improve Your Email Open RateKeep Your List Fresh. Do your subscribers still want to hear from you? Segment Your List. Avoid Spam Filters. Perfect Your Timing. Make Your Subject Line Stand Out. Write to Just One Person. Write Like a Friend. Write Amazing Content, Every Time.More items •19 Dec 2019

Should you put emojis in subject lines?

Emojis in subject lines show a slightly lesser open rate and non-emoji subject lines are preferable. Regardless of open rate, emails with emojis have a higher click-through rate. …and users make abuse reports more for emails with an emoji in the subject line.

Do emojis in subject line trigger spam?

Strategically adding a single emoji to a subject line can draw the eye, imply a sense of friendliness, and help to increase your open rate, but overusing them can make your email look like spam.

What is a good unique open rate?

Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.

How can you ensure your subject lines are effective?

How can you ensure your subject lines are effective? Keep them short and sweet. Short and medium-length subject lines have higher open rates than long ones, which ultimately affects conversion rates (the percentage of people who take action based on your email).

What is the ideal length of a subject line?

Shorter subject lines: As discussed above, research shows around 41 characters is the optimal length for a subject line. Still, some marketing experts suggest going even shorter. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher open rates.

When should you use the customers first name in an email subject line?

Using your readers first name in the subject line of your email makes them feel valued. Out of the dozen emails you receive in your inbox daily, the ones that usually catch your eye are the ones that mention your name in the subject line. The same goes for all your readers and customers.

What does the wave emoji look like?

Depicted as a blue wave with a foamy, white crest, curling to the right. May also be used to represent metaphorical waves. Apples design resembles the iconic wave in Japanese artist Hokusais famous woodblock print, The Great Wave off Kanagawa (ca. 1830).