What is a 3 line headline?

The inverted pyramid headline generally consists of three lines -- the first runs across the column and the other two lines are shorter than the first line. The headline is created from the informative facts presented at the start of the story, giving the reader the most important points quickly.

What is a 2 line headline?

Headline Size A one-line hed is what editors call a single deck, two lines is a double-deck, and so on. So a 2-36-2 headline designation means it will be a two column, 36-point, two-line headline.

What are headline techniques?

Following are 15 effective techniques for writing headlines that work.Use strong words on your headlines. Make creative and bold statements when writing a headline. Ask a funny or uncommon question. Use interesting adjectives that people will remember. Use superlatives when suitable. Be concise to write a powerful headline.More items