In addition to its reputation for craftsmanship and a democratic fit, denim expert and trend forecaster Samuel Trotman thinks that its stories like Bing Crosbys that have made the jeans so much more than just a sturdy pair of pants.

Who are Levis competitors?

Levi Strauss & Co. competitors include American Eagle Outfitters, DC Shoes, Macys, Shoptiques and Brayola.