(Entry 1 of 2) : orally communicated also : generated from or reliant on oral publicity word-of-mouth customers a word-of-mouth business. word of mouth. noun phrase.

What is word of mouth answer?

Word of mouth or viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.

How do you use word of mouth?

If news or information passes by word of mouth, people tell it to each other rather than it being printed in written form. The story has been passed down by word of mouth.

What is word of mouth in business?

Word of mouth marketing (WOM) is what happens when someone who isnt directly affiliated with your company talks about your business or recommends your products to other people. In other words, they advertise your product or service for you.

Why is word of mouth important?

The importance of word of mouth. WOM recommendations are a crucial marketing tool for any brand. This is mainly because since they come from sources familiar to us already, i.e. friends and family, and due to the buzz user-generated content can induce, theyre more trustworthy and valuable.

Is word of mouth effective?

Yes. But not always. A great deal of research finds that word of mouth is more effective than other types of marketing. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating new users and customers.

Why is positive word of mouth valuable?

Why is WOM Marketing Important? Consumers trust their friends. This is why word of mouth marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising - this stat alone solidified the word of mouth use case.

What is the value of word of mouth?

Did you know word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Word of Mouth marketing impression results 5x more sales than a paid media impression and people are 90% more likely to trust and buy from a brand recommended by a friend.