Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons. Women are attracted to men wearing red because, according to one study, it sends signals of status and dominance.

What colors attract men sexually?

The research answer in a word: Yes. In an earlier series of experiments, Andrew Elliot and Daniela Niesta (2008) found that men reported higher sexual attraction toward a woman dressed in red compared to women dressed in other colors. Men also expressed the intent to spend more money on a date with a woman in red.